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Social Media Management
SOCIALS BY HAN
Whether you're a small business looking to expand your online reach, a brand aiming to build a loyal following, or an individual seeking to enhance your personal brand, Socials By Han is here to guide you on your social media journey.
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Content Creation
Content creation involves generating creative and engaging content ideas that resonate with the target audience, starting with brainstorming, researching trends, and staying updated on industry news. For each different business their social media strategy will differ, but for all this involves producing a variety of content types, including text posts, images, videos, infographics, and more. These are visually appealing and align with the brand's aesthetic and messaging.
Alongside this content goes copywriting: compelling and concise captions, headlines, and descriptions that capture attention and encourage audience engagement. Within this, appropriate keywords and hashtags are chosen to optimise content for search engines and social media algorithms.​
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Strategy
A well-defined social media strategy serves as a roadmap for effective online communication, brand building, and achieving measurable outcomes in the digital space. It helps organizations make informed decisions, allocate resources efficiently, and adapt to evolving trends and audience behaviors on social media platforms.
This starts by understanding your businesses' goals and objectives, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales. Next, by identifying and understanding the target audience that you want to reach (demographics, interests, behaviours, and preferences) you can determine which social media platforms are most suitable for reaching the target audience and achieving the defined goals.​ Planning the types of content to create and share, including text, images, videos, and other multimedia elements. This involves content themes, tone, messaging, and a content calendar. This relates to the posting schedule, that outlines when and how often content will be published on each platform to maintain consistency and maximize reach.​
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Analytics
Collect relevant data from social media platforms and analytical tools. This data includes engagement metrics such as likes, shares, comments and mentions, conversion metrics such as click-through and conversion rates, and reach and impressions, which is how many people have seen posts and how often they have been exposed to them. Evaluate the performance of social media content and campaigns by examining key metrics and assessing which posts are performing well and which types of content (e.g., text, images, videos) are resonating with the audience.​
Analysing social media metrics is essential for making data-driven decisions, refining content strategies, and ensuring that social media efforts contribute positively to overall business or personal goals. It allows individuals and organisations to adapt and optimise their social media presence to better connect with their audience and achieve desired outcomes.
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Community Management
Community management in social media marketing refers to the practice of actively engaging with an online community or audience on various social media platforms. It involves building and maintaining relationships with followers, fostering discussions, and ensuring a positive and interactive online environment.
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Responding to comments, messages, and mentions. Engage in conversations, answer questions, and acknowledge feedback.
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​Identify and nurture brand advocates within the community—individuals who passionately support the brand and can help promote it to a wider audience.
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Be prepared to handle social media crises or negative situations with transparency, empathy, and effective communication.
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This builds a loyal and engaged audience, fosters brand loyalty, and creates a positive online reputation. It requires a combination of interpersonal skills, active listening, and a deep understanding of the brand's values and goals.
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Gather valuable feedback from the community to better understand their needs, preferences, and pain points. Use this feedback for product or service improvements.
Ready to start your social media journey?
Get in touch!
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